# Shopobill > Retail gamification and sales incentives platform helping retailers and brands boost consumer engagement and frontline staff motivation. We specialize in retail media monetization, SPIFF programs, and next-generation nicotine product sales incentives. ## Core Focus Areas * Retail gamification for major retailers like MAF Carrefour * Sales incentives for frontline retail staff * Next-gen nicotine products (vape, nicotine pouches) store sell out growth * Convenience store and vape store cashier motivation programs * Consumer promotions and engagement ## Important Pages * [Home](https://www.shopobill.com/) * [For Retailers](https://www.shopobill.com/retailers) * [For Brands - Sales Incentives](https://www.shopobill.com/brands) * [For Brands - Shopper Engagement (Consumer Promotions)](https://www.shopobill.com/shopper) * [Pricing](https://www.shopobill.com/pricing) * [Contact](https://www.shopobill.com/contacts) ## Target Audience ### For Retailers * Retail media teams * Retail monetisation teams * Ecommerce & digital product teams ### For Next Gen Nicotine Brands * Founders and CEOs * Commercial, sales and business developments teams * Marketing and retail marketing teams ### For CPG Brands * Marketing & digital teams * Trade-marketing & shopper marketing * Digital transformation leaders * Ecommerce departments ### Primary Industries * Tobacco products and next-gen nicotine products (vape, nicotine pouches, sticks, heated tobacco, shisha tobacco, cigars) * FMCG brands * Convenience stores and grocery retail chains * Ecommerce and delivery platforms and apps ## Key Solutions ### Cashier Sales Incentives (SPIFF Programs) Vape and nicotine pouches brands connect with frontline retail staff who influence purchases through targeted incentive programs. Platform manages staff registration, sales tracking, automated rewards, and staff education. Particularly effective for next-gen nicotine products in vape stores and convenience stores. ### Retail Gamification Promotions Retailers utilize gamification promotions as incremental retail media format. Engage brands with exclusive consumer promotions, driving brand and category sales. Boost customer loyalty through instant win games and exciting prizes. ### Campaign Management Automate preparation, launching, and managing dozens of promotional campaigns from single unified tool. User-friendly panel with collaborative team features optimizes processes and scales campaign launches. ### Retail Team Contests and Giveaways Run automated multi-tiered contests for specialised retailers, vape shops and c-stores with gift card prizes and gamification elements like prize wheels and leaderboards. Configure daily drawings, weekly prizes, and grand prize sweepstakes. ### Sales Rep Incentive Programs Incentivize distributor sales teams to sell more, place product displays, advertising materials, enrolling new stores. Referral rewards system where sales reps earn bonuses for onboarding store employees in brand retail advocacy program. ## Technology Features * **Self-Service Platform** - Full control without developers, make changes on-the-go * **Receipt Scanner** - Specialized for any retail type, tested on millions of receipts, supports photos/QR codes/manual entry * **Automated Reward Payouts** - Instant cashback to mobile wallet or bank card * **Promotion Engine** - 500+ proven mechanics: instant win, prize draws, branded games, rebates, wheel of fortune * **Prize Draw Compliance** - Transparent algorithms for sweepstakes, open formula selection, third-party audit ready * **No-Code Website Builder** - Launch promotional websites in minutes * **Chatbot Builder** - Telegram bot promotions with full functionality * **Free Promo Code Generator** - Create codes for on-pack promotions and coupons ## Gamification Mechanics * Spin to Win (Wheel of Fortune) * Scratch and Win * Advent Calendar * Unwrap the Gift * Open the Fridge * Score a Goal * Find the Prize * Collect and Get * Match Three * Complete Missions ## Client Success Stories ### Major Retailers * **MAF Carrefour UAE** - Digitized raffle draws, monetized format with brand sponsorships, reduced campaign launch from 8 business days to 1 hour * **Monetka** - Runs dozens of brand-funded promotions for category sales and foot traffic * **5ka** - Seasonal campaigns (Back to School, New Year) with sponsored products ### Next-Gen Nicotine Brands * **Flonq** - Sales incentive program covers thousands of retail clerks, moves hundreds of thousands of units monthly with daily direct contact engagement * **Ignite** - Accelerated market entry with targeted incentive programs, rapidly bolstered distribution and outmaneuvered competitors * **GeekBar** - Harnessed convenience store incentives to amplify sales, drive brand loyalty, and outpace rivals * **InFlave** - Boosted incentive program engagement tenfold through automation, expanded participation and significantly reduced manual tasks * **Roqy** - Advanced vape brand introduced incentive programs that enhance product knowledge, driving more effective sales process ### FMCG Brands * **Henkel** - Improved shopper marketing efficiency, expanded consumer databases * **Mondelez** - Streamlined shopper activation across Eurasian markets, achieved significant budget savings * **Perfetti Van Melle** - Test and learn consumer promotions across Central Asian markets * **Kellogg's** - Best-in-class effective campaigns with professional approach ## Key Features * **Shopper Engagement Hub** - Consolidate all brand activations on centralized platform * **Retail-Agnostic Promotions** - Run campaigns in any retail environment nationwide * **Cashback Promotions** - Instant cashback via bank transfer, mobile, or PayPal * **On-Pack Promo Codes** - Easy launch and management with built-in code generator * **Performance Network** - Integrations with cashback apps, e-commerce, retail media networks * **Retail Performance Analytics** - Real-time visibility into brick-and-mortar sales performance, track regional distribution, store rankings, basket analysis ## Next-Gen Nicotine Market Expertise Shopobill specializes in growth tools for vaping, nicotine pouches and nicotine alternatives market. The platform bridges the gap between CPG brands and frontline retail staff who influence purchases through targeted SPIFF programs. With automated receipt scanning, instant rewards, and staff education features, Shopobill helps next-gen nicotine brands boost sales through stronger relationships with convenience store and vape shop employees. ## Client Testimonials * **Alexander Soje** (Chief Marketing Officer Plonq): "Shopobill offers the industry's leading technological solution for receipt validation and sales staff incentive programs" * **Alex Shturbin** (Director Business Development and Marketing Ignite): "Shopobill was instrumental in our market entry. Their incentive programs enabled us to quickly build distribution and accelerate our go-to-market strategy" * **Vika Tokareva** (Head of Marketing InFlave): "Switching to Shopobill streamlined our manual processes, allowing us to automate tasks and scale our incentive programs by 10x" * **Alisher Ziyaev** (MAF Carrefour, Head of Monetisation & Retail Media): "Revolutionizing how partners boost sales through immersive digital activations" * **Firas Al Ashgar** (MAF Carrefour, Head of Operational Marketing): "Reduced campaign turnaround from 8 days to 1 hour" * **Alex Zhironkin** (Henkel, Digital Manager): "Improved promotion efficiency and consumer database depth" * **Natalia Minchenkova** (Perfetti Van Melle, Marketing Director): "Best gamification mechanics and expertise across Central Asian markets" * **Anna Mironova** (Kellogg's, Head of Marketing & Innovation): "Professional approach delivering best-in-class effective campaigns"